Save Face Director Ashton Collins was invited to give evidence before the cross-party Women and Equalities Select Committee, chaired by Labour MP Sarah Owen. Ashton discussed the extensive work Save Face has undertaken over the past ten years to improve the landscape for those seeking safe cosmetic treatments. She highlighted the campaigns that Save Face has led to advocate for meaningful change, including the urgent need to regulate high-risk procedures.
Ashton spoke about Save Face’s ongoing campaign for Alice's Law, which aims to ban liquid BBLs from the high street. She was joined on the panel by Professor Vivien Lees, Vice President of the Royal College of Surgeons and by Sasha Dean, whom Save Face has been supporting for the past 18 months following her near-fatal experience with a liquid BBL. Sasha gave a harrowing account of her journey and explained how her life continues to be profoundly impacted nearly two years later. Her testimony provided the committee with a stark, real-world example of why the government must act swiftly to ban these procedures from the high street.
In addition to individual cases, Ashton addressed broader industry issues, including the role social media plays in fueling unsafe practices, illegal imports, remote prescribing, and the urgent need to reclassify all injectable fat-dissolving products as medicines.
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