Following the death of 33‑year‑old mother of five, Alice Webb, who died in 2024 after undergoing a liquid BBL with self‑styled “Lip King” Jordan Parke, the BBC has now revealed that Parke continued to offer liquid BBLs around the country despite prohibition notices and a long history of serious complaints, before his own death brought renewed scrutiny to this unregulated market. These procedures are being carried out by unqualified practitioners in salons, hotel rooms and private homes, with no national law to stop them and only weak, piecemeal enforcement by local councils. In this interview, Ashton Collins from Save Face explains the scale of harm they are seeing, why the current system is failing, and why they have been campaigning since 2023 for the government to ban laypeople from offering these high-risk procedures. The Government‑approved register is calling for “Alice’s Law” – a national ban on these procedures outside the hands of GMC registered plastic surgeons working in regulated clinical settings.
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